I’d like to introduce myself. My name is Tanna,
I started with NIHCA in May 2017 and I am extremely thrilled to work with the best group of ladies on the planet.
I have a lot of customer service experience from my previous employment. I worked as a customer service/insurance specialist for almost 10 years. I enjoy working with people and servicing them to make the best customer service experience.
I enjoy spending time with my now adult children, family and friends. I also enjoy being outdoors, taking rides in our sports car and watching the Minnesota Vikings and Minnesota Twins. I also work part time at a women’s clothing store and LOVE fashion!
I work as a team with the NIHCA staff to help increase the customer service we provide to fitness facilities across the nation that already work with us, help with member inquiries when they reach out to us and share the opportunity of the insurance fitness reimbursement programs with other fitness facilities. I look forward to helping continue to provide great customer service to our fitness facilities and members and building relationships with them.
The September Contest: Unique Senior Programming – What kinds of unique
programming do you have for your seniors?
Our summer months can be long when our doors aren’t swinging open as often as they were in January and for many reasons. Our members are spending more time outdoors, traveling, and soaking up the sun. We found a great article from ZenPlanner, on ways to improve your member retention.
“Make new friends, but keep the old. One is silver and the other’s gold.”
This is an age-old song I remember singing as a child, but for a membership-based business it couldn’t be more insightful.
Every company gets excited about a new member: that energetic new member who cannot wait to meet their fitness goals, become a high-ranking martial arts practitioner or get plugged in to your fitness community. With a new credit card in your account and another person who may refer their friends to your business, a new member is always an exciting thing for fitness businesses.
However, you must always remember that it is the long-term, consistent customers who are the mainstay of any membership-based business.
Each year, gyms see a huge influx of members at certain times (New Years resolutions, anyone?). While it is fantastic to get the extra revenue, how do you make it last throughout the year? Here are three tips to help with customer retention.
1. Plug Them In
Community is powerful retention tool. Don’t make your new member feel responsible to themselves to keep training. Make them feel responsible to their fellow members in the gym, box or academy. Here are a few tips:
- Hold community events and hangouts.
- Encourage people to come early to a session have time to let them stay later.
- Introduce new members to the “veterans” of your gym or school and other members.
- Make sure your staff is engaging in the lives of all members both the newer folks and the old-timers.
Send out an email or phone call to each and every member who has missed sessions in a particular time period (e.g., a week – two weeks). Missing a week or two weeks of workouts is usually the first sign of a disengaged member. Here are a few ideas to reenergize those members who may be disengaging:
- Set up automated emails for anyone who misses a week-worth of workouts (You can set this up in Zen Planner.)
- Get notified when any member is not showing for classes over an extended amount of time. You can even assign a certain staff member to be notified if they have a closer relationship with the member. (Again, you can do this through automated alerts in Zen Planner.)
3. Show Progress
Nothing is as disheartening as committing a lot of time and money into an activity and not seeing the results. Workout tracking is a vital way for showing your members that they are getting better and should continue to work towards their goals.
- Make sure staff and members are using workout tracking software. (Advanced Workout Tracking is offered at no additional fee within Zen Planner.)
- Review progress with your members on a monthly or even weekly basis. You can even compare their results with other like-minded peers by using a Leaderboard in the gym.
These are just a few ideas to increase retention but we’d love to hear your thoughts. Let us know how you keep members engaged and enthusiastic after the initial “glow” has worn off.
Acknowledgements: article by ZenPlanner.com
Summertime is filled with activities, late nights and picnics. Let’s fret a little less this week about what we shouldn’t be eating and focus on some of the great foods we can add to our diets this summer. Take a look at this great article from eatingwell.com
Find out why the summer foods you love so much are so good for you.
It’s summer—that amazing time of year when fresh produce abounds. I love that there’s an abundance of fresh, delicious and healthy choices. Better yet: many of summer’s fruits and vegetables are brimming with secret health benefits. Here are some of my favorites and why they’re a particularly good choice in the summer.
Staying hydrated keeps your memory sharp and your mood stable. It also helps keep your body cool (by sweating) during hot summer months. The good news is that you don’t just have to drink water. You can eat it, too: in addition to delivering skin-protecting lycopene, watermelon is 92 percent water (hence the name). Another boon? Research shows that eating foods that are full of water helps keep you satisfied on fewer calories. (Interestingly enough, drinking water alongside foods doesn’t have the same effect.)
Nothing says summer like fresh sweet corn. And did you know that two antioxidants—lutein and zeaxanthin—in corn may act like natural sunglasses, helping to form macular pigment that filters out some of the sun’s damaging rays? It’s true. The same antioxidants may also help lower your risk of developing age-related macular degeneration—the leading cause of blindness in people over the age of 60 (though much of the damage occurs decades earlier).
There’s no question that sunscreen should be your first line of defense against the blazing summer sun. But eating tomatoes could give you a little extra protection: consuming more lycopene—the carotenoid that makes tomatoes red—may protect your skin from sunburn. In one study, participants who were exposed to UV light had almost 50 percent less skin reddening after they ate 2 1/2 tablespoons of tomato paste (or drank about 1 2/3 cups of carrot juice daily), in addition to their regular diet, for 10 to 12 weeks. Supplements, however, weren’t as effective: in the same study, those who received a lycopene supplement or synthetic lycopene weren’t significantly protected against sunburn.
Read more “Now is the time to eat those healthy summer foods we love”